Wherever and whenever you are, if you are using the blood thinning tablet Coumadin (Warfarin), you can measure the INR yourself with this device. INR is an important value and lifetime INR measurement is necessary after heart valve surgeries because arrhythmia patients have to use Coumadin (Warfarin). This measurement, which is usually done in the hospital, can also be done with a drop of blood thanks to this device. Adjusting the INR value well can reduce drug-related complications, as well as reduce the risks of clotting or bleeding, especially after valve surgeries.
The example about the mattress sizing page you mentioned in the last WBF can be a perfect example of new keywords and content, and broadening the funnel as well. I can only imagine the sale numbers if that was the site of a mattress selling company.